Horror Movie Website Design: Scream Park

Scream Park – 2012

About the Client

We were approached by Arvin Clay (makeup effects) and Cary Hill (writer/director) to help them update their horror movie website. What really excited us was discovering that Kevin ‘Ogre’ Ogilvie (Nivek Ogre of Skinny Puppy) and horror legend Doug Bradley were going to be involved with the film. NO WAY could we pass this up!

Challenges & Goals

In late Spring, early Summer of 2011, the clients had set up an IndieGoGo campaign for the project, but had no web presence, social media or internet marketing efforts to help them, leaving us to start from scratch with campaign deadlines looming.

We worked with them to understand brand management and determine the social profiles they’d likely have the best results with and which would be easiest to maintain. We also discussed how they wanted to market the movie by combining online and offline opportunities.

From strategic internet marketing and outreach, social media driven contests to building networks of bloggers and supporters who could help them spread the word, we covered it all. We also covered crowdsourcing tactics and helped them understand advanced strategies for maintaining strong IndieGoGo and Kickstarter campaigns.


We then brainstormed a fast turnaround WordPress-based website design that would not only breathe new life into their web presence but would also allow easy updates as their marketing efforts evolved.

We also helped them improve their Facebook and Twitter profiles with new graphics and social media consultation. New mini-movie posters were designed and new logos developed, with plans for ongoing merch design opportunities.


We were able to turn this project around in a month, given their tight production and IndieGoGo deadline. Unfortunately, the movie’s production had to be put on hold over winter 2011 and then fired up again in Spring 2012.

This time around, due to continued outreach and my online marketing support, an incredible network of online and offline fans, and a supportive and talented cast and crew, Scream Park’s subsequent Kickstarter campaign finished up $5000+ over their initial goal!

We worked tirelessly to turn out amazing graphics and a design that had the clients exclaiming:

“The website looks phenomenal. That doesn’t even fully describe it…All the hard work is mightily appreciated. I get exceptionally floored by the Games & Prizes section. It looks really–wow. Can’t say enough good stuff.”

Cary Hill

“You and your team have done an amazing job for this project. I feel like we are in the right direction to REALLY get going now. I look forward to all of the amazing months ahead! Thank you!”

Arvin Clay