What Is Local Search Optimization?
Local search optimization is the process of improving the online visibility of a business within a specific geographic location. Local SEO is especially important for small businesses, as it allows them to compete with larger companies by targeting their marketing efforts towards a specific area.
One of the primary benefits of local search optimization is that it helps to increase the visibility of a business in organic search engine results. When a user searches for a local business, search engines will typically display results that are relevant to the user’s location.
By optimizing a website for local search, a business can increase its chances of appearing in these search results, and through this increase their visibility to local customers.
Another benefit of local search optimization is that it helps to increase the credibility of a business. When a business appears in the top of the various types of local search results, it can help to build trust with potential customers, as it shows that the business is actively engaged in the local community.
Local search optimization can also boost the volume of traffic to a website. When a business appears in local search results, it attracts visitors who are specifically searching for businesses in their area. This is crucial for local businesses that rely on foot traffic, as it can help to bring more paying customers into their store.
How to Optimize for Local Search
Here are a few examples of essential local search strategies:
- Claim and optimize your Google My Business listing: Having a Google My Business listing is crucial for local businesses, as it allows them to appear in the local pack and local map results on Google search. To optimize your listing, make sure to fill out all the relevant information, including your business name, address, phone number, and category. You should also add photos and reviews to make your listing more attractive to potential customers.
- Include local keywords in your website content: Including local keywords in your website content can help search engines understand that your business serves a specific location. For example, if you own a pizzeria in Palm Springs, you should include keywords such as “pizza delivery in Palm Springs” or “best pizza in Palm Springs” in your content.
- Use location-based meta tags: Location-based meta tags, such as the “geo” and “region” tags, can help search engines understand where your business is located. These tags should be included in the head section of your website’s HTML code.
- Add location-specific pages: Creating separate pages for each of your business locations can help search engines understand that you serve multiple locations. Each page should include unique content, such as a description of the location and the services you offer there.
- Obtain local backlinks: Having backlinks from reputable, relevant, and useful local websites can help improve your local search rankings. You can obtain these backlinks by participating in local events, sponsoring local organizations, or collaborating with other local businesses.
- Use structured data: Structured data, also known as schema markup, is a way of marking up your website’s content so that search engines can better understand it. For local businesses, using structured data can help your business appear in rich snippets and knowledge panels in search results.
- Make sure your website is mobile-friendly: With the increase in the use of mobile devices to search the internet, it is important to ensure that your website is mobile-friendly. This means that it should be easy to navigate and read on a small screen. Google considers mobile-friendliness as a ranking factor, so if your website is not mobile-friendly, it may rank lower in search results.
- Include your location in your website’s title tags and meta descriptions: Title tags and meta descriptions are important elements that appear in search results. By including your location in these elements, you can help search engines understand that your website is relevant to local searches.
Ready to Dominate the Local Competition?
Are you struggling to attract local customers to your business? Are you tired of being buried on the second or third page of search results?
I will conduct a thorough analysis of your website and online presence to identify any areas that could be improved for local search. Then, I’ll build an individualized strategy to boost your rankings and drive more traffic to your website.
But my local search work doesn’t just stop at improving your search engine rankings. I also focus on conversion rate optimization, ensuring that the traffic you do get is more likely to turn into paying customers.
Don’t let your competitors steal the spotlight. Take control of your online presence and start attracting more customers with Brea Corwin’s local search optimization services. Contact Corwin Media today to get started!
76% of people who search for something nearby on their smartphone visit a related business within a day,
and 28% of those searches result in a purchase.
Are you ready to grow your business with a local search marketing expert you can trust?
Schedule your FREE 30 minute consultation!
Brea Corwin - Organic SEO Manager
Read more about Brea’s background and experience.
“Brea rescued us from a recently contracted WordPress site that was not functional due to the inability of a previous developer. She not only got the new site up and running quickly but created a design that is visually attractive and attention-getting across multiple platforms.
Throughout the process, Brea was efficient and professional, responding to my concerns about expressing our identity accurately.”
~ Vicki M, Disaster Recovery Professional
“I hired Brea and her team to create the website and logos for my annual film festival–the Horrible Imaginings Film Festival in San Diego.
From the initial consultation to the day when I was able to go live with my new fully-functional website, Brea’s work was the very definition of exemplary.
She is very good at taking the vision of her clients and translating them into a website that is thematically appropriate, easy to use, clean, and engaging.
Her explanations of SEO and some of the more technical aspects of web visibility are concise, easy to understand, and non-threatening for those of us who are flummoxed by the jargon.
Her pricing is the most reasonable I’ve seen, especially considering the level of quality she delivers. I can’t recommend Brea enough!”
~ Miguel R, Horrible Imaginings Film Festival
“Brea and her team were incredible to work with. They created my author site and I couldn’t be happier. We held Skype meetings to discuss what I wanted before work started and calls along the way to keep on track. And they nailed it.
Everything came together on time and on budget, and there were even meetings to discuss how to run, change and maintain my WordPress site as well as a couple of follow up calls to see how everything was going. I know if I need help, Brea is still there to support me.”
~ Mark S, Sci Fi & Horror Author